Pakistan has banned popular short video app TikTok, citing circulation of videos that it deemed "immoral and indecent".
Reuters reported on Friday that Prime Minister Imran Khan "took a keen interest in the issue" and has been urging Pakistani telecom agencies to work harder at blocking immoral content.
The Pakistan Telecommunication Authority (PTA) issued instructions to impose a ban.
TikTok, owned by Chinese company ByteDance, said it was "committed to following the law in markets where the app is offered".
TikTok, along with dozens of other mostly Chinese apps, was banned in June at the height of India's border dispute with China.
Users in Brazil seemed most obsessed with TikTok, with 11% of the app's total September downloads coming from the Latin American country, followed by the USA with 9%, the report showed.
TikTok has around 850 million worldwide users, but it has become a victim of growing tensions between China and America.
TikTok indicated in a statement to The Verge that it was hopeful that the social media network could return to Pakistan in the future, with "robust protections in place". The PTA issued a "final warning" about "obscenity, vulgarity, and immorality" to TikTok in July, when another streaming app called Bigo was banned on similar grounds.
"TikTok is a major source of entertainment for lower and middle class Pakistanis, as well as illiterate citizens that includes half the population as it is video based and easy to use", said Usama Khilji, a digital rights activist, who said the ban violates freedom of speech. "The decision has been taken to block TikTok for accessing in Pakistan", the official added. A statement from the government said that the apps are "engaged in activities which is prejudicial to sovereignty and integrity of India, defence of India, the security of the state and public order".