Almost 80 per cent of all web searches in the United States go through Google, and the figures are even higher on smartphones, according to DoJ.
70% in the search advertising market.
"Unfortunately", said Barr, "once Google itself gained dominance, it resorted to the same anticompetitive playbook". Instead of crawling the web for search results, it purchases them from Bing.
James and the attorneys general of Colorado, Iowa, Nebraska, North Carolina, Tennessee and Utah, released a joint statement Tuesday, saying they plan to conclude parts of an ongoing bipartisan investigation into Google's anti-competitive market behavior in the coming weeks. And even if users have more choice, they may end up gravitating toward Google anyway.
Apple, however, doesn't do search.
The government argues that Google has abused its monopoly power through agreements with other companies that promote Google's apps and place its "search access points" as a default on browsers, phones and other devices. Google is the default search for Siri and Apple's system search, replacing Microsoft which held that role until 2017. "It goes on to state that while two decades ago, Google was a "scrappy startup with an innovative way to search the emerging internet" that Google is no longer anything like this, describing Google as "[using] anticompetitive tactics to maintain and extend its monopolies in the markets for general search services, search advertising, and general search text advertising-the cornerstones of its empire".
"While I expect Google to fight the case fiercely, don't be surprised if, after a lot of time and money, Google and the DOJ (and states) agree to some kind of behavioral settlement and the DOJ declares victory".
The investigation, which had lasted seven years, found that Google unfairly directed visitors to its comparison shopping service, Google Shopping, to the detriment of its rivals.
"Microsoft preloads its Edge browser on Windows devices, where Bing is the default search engine", Walker said. That's especially true of phones that run on Google's Android software, which is the majority of phones in the world.
Google "is not only a noun but also a verb that means to search". Its search service, Google says, is the runaway market leader because people prefer it.
"Google has thus foreclosed competition for internet search", the lawsuit said. But looking only at the market for "general" search, the company says, is myopic.
"On Android devices, we have promotional agreements with carriers and device makers to feature Google services", he added.
The complaint mentions loss of privacy and the use of consumers' data as quality issues, although without elaborating. It has a subscription based search option, which doesn't rely on advertising.
The lawsuit outlines that search engines are mostly used on smartphones, tablets, computers, and laptops. He added that "Google is the gateway to the internet and a search advertising behemoth".
It names smartwatches, TVs and connected cars, but voice searches are one of the fastest growing search areas right now. It said Google kept its power using methods "that are harmful to competition".
That resulted in the CEOs of Amazon, Apple, Facebook and Google were all summoned for a grilling before the committee earlier this summer. But those voice assistants are gaining users outside of speakers. Google published a new blog post, calling such antitrust charges "deeply flawed".