After varied news, several worldwide music media wrote on the subject.
A representative has been contacted for comment. This was the second time my music had been sold without my knowledge.
Now, Braun seems to have offered simply Swift's masters for roughly the quantity that his agency spent buying your complete Large Machine Label Group lower than a 12 months and a half in the past. Well, on the face of it, Braun - who has yet to respond to Swift's post - must have thought he'd pulled off a great deal: he has recouped nearly the entire sum he spent on Big Machine, presumably in the hope that he can now move on from the damaging public row with Swift and concentrate on other matters (he manages Ariana Grande and Justin Bieber, lest we forget).
Finally, Swift revealed that she is working on re-recording her first six albums and that there are "plenty of surprises in store".
She also said she will be doing this so her fans could listen to her old albums "without feelings of guilt for benefiting Scooter", and added that this would likely diminish the value of her old masters. Some wondered if Swift and Braun had miraculously come to an agreement and the folklore artist had managed to purchase her masters outright.
Big Machine is owned by Braun and Borchetta and represents Sheryl Crow, Rascal Flatts, Florida Georgia Line, Thomas Rhett, and Lady A. This latest sale of Swift's masters can be seen as a win for Braun as he has made a big profit on his 2019 investment. Swift has accused Braun of continuing to be bullied and stated that he does not want to have anything to do with Braun or help him make money with Swift's own production. But according to the singer, Ithaca and BMLG insisted on an ironclad NDA to seal the deal - and Swift said no. In August 2019, Swift made it clear that she meant to do just that.
Despite the conflict, Swift sang a song from almost all of her past albums at the 2019 AMAs, where she was presented with the artist of the decade award.
She also confirmed that she knew about Braun's sale to Shamrock Holdings, but declined a partnership with the fund, due to Braun's ability to profit from the deal.
"Bad Blood" continues between Taylor Swift and Scooter Braun.
"I wanted to check in and update you guys", Swift wrote.
"We fully respect and support his decision, and while we hoped to work together, we knew this was a likely outcome". The deal reportedly closed at some point in the last couple of weeks.
The contentious rights to Taylor Swift's master recordings have been sold on by the new boss of her old record label, Big Machine Label Group. Reputation, her sixth album and the last previously owned by Braun, will be eligible for re-recording in 2022. Big Machine is a top-tier country label that also releases music from Florida Georgia Line, Rhett Miller and Lady A, formerly known as Lady Antebellum.