Spotlight content will be moderated by human reviewers and AI before it gets to 100 views and not distributed further until it has passed moderation, and public comments on posts are not allowed, it said.
Spotlight will start in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France, the company said.
'Spotlight gives our community a place to share publicly, which we see them desiring by the way they post to other platforms, ' the firm said.
However, the best part about it is that Snapchat will shell out $1m United States dollars every day to pay creators to submit their content to it "as a way to celebrate and reward the creativity of the Snapchat community".
The company has announced a prize pool of up to 1 million dollars, which will be rewarded to creators until the end of 2020. Now, the social media company is branching out with a new TikTok-style feature known as Spotlight.
Spotlight's functionality appears to have some similarities and differences with TikTok. It will also show users the top snaps that have been submitted for consideration by the app's more than 249 million daily users. Public profiles will be age-gated to Snapchatters 18 and over to eliminate the risk of strangers being able to find younger users via Spotlight.
To appear on Spotlight, all Snaps must adhere to the Community Guidelines, which prohibit the spread of false information (including conspiracy theories), misleading content, hate speech, explicit or profane content, bullying, harassment, violence, and more. But unlike this feature, which is more documentary in nature, Spotlight is specially designed for viral video formats.
In August, Snap Inc introduced a feature that lets users add popular songs to Snaps from a catalogue of music, thanks to deals with industry partners like Warner Music Group and Universal Music Group. Stories, the Snapchat videos that disappear after 24 hours, became so popular that the product has been copied by Instagram, Facebook, LinkedIn and Twitter.
This lets you control exactly who sees the pictures and videos you make and for how long.