In recent years, stores have been bending the time of when Black Friday shopping begins. On the day we checked, the discounts were modest, but that may change as we approach Black Friday.
JCPenney has the highest overall discount rate at 56.71 percent followed by Macy's at 56% and Kohl's at 51.9%, whereas Ace Hardware has the lowest at 8.63 percent.
"In many ways, it's the mental kick-off for the holiday season, even if people start shopping in reality much earlier", Cullen said.
If the stress of everything else going on in the world has you forgetting Thanksgiving necessities, here are grocery stores open on Thanksgiving for any last-minute buys. On average, consumers plan to spend around $1,000 this year - just $50 less than last year - and that includes gifts, seasonal food and decor, and other treat-yourself purchases.
Reversing so-called "Black Friday" creep in the last decade that saw store opening hours slowly moving earlier and earlier from Friday morning to Thanksgiving late afternoon, nearly all major retailers have returned to opening on Friday morning at 5 a.m., a tacit acknowledgement that there are diminishing returns to being open for so many hours.
Retailers are hoping for a good holiday season. We've got you covered with what we think are the best deals for your consideration and your money.
Online flash sales are frequently occurring, and though the prices are often incredible, many of these events feature items in minimal quantities. Some 40% of the electronics chain's online orders last quarter were retrieved at stores, primarily curbside, practical for customers anxious about going into a store.
Opening hours may vary from store to store. Almost everything has moved online so that you can do all your holiday shopping and saving from the comfort of your couch.