The first count is regarding Apple's promotional messages for their iPhone models, namely the iPhone 8, iPhone 8 Plus, iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max.
The regulator said in a statement the company advertised that several iPhone models were water-resistant without clarifying they were only so under certain circumstances. It also apparently isn't clear if the guarantee mentioned by Apple refers to a conventional or legal guarantee, while Apple was also accused of failing to properly contextualize the conditions and limitations of water resistance claims.
Instead, the water resistance claims were valid only with pure water in laboratory conditions.
Italy's L'Autorità Garante della Concorrenza e del Mercato (AGCM) has imposed the fine, saying that Apple's claim of the iPhone's water resistance is misleading because it doesn't point out that it only applied to lab tests, not real use.
Have you had any problems with iPhone water-resistance?
In the case of the iPhone's IP68 rating, this means that it's "dust-tight" (6) meaning that there should be complicit protection against any small particles entering the internal electronics of the iPhone, and/or that it can withstand immersion in up to a minimum of three feet of water for more than 30 minutes (8).
Apple has always advised against swimming or bathing with the iPhone, in its small print, which also says liquid damage is not covered by its warranty.
In addition to the fine, the AGCM said it was appropriate for Apple to offer warranty assistance to customers affected by liquid damage.
Earlier in the month Apple agreed to pay $113m (£85m) to settle allegations that it slowed down older iPhones to encourage people to buy new ones as part of the long-running dispute dubbed "batterygate".