Following the Singapore Food Agency's safety review, Eat Just's cultured chicken "was confirmed to be safe and nutritious for human consumption" by a panel of global scientists specializing in medicine, toxicology, allergenicity, cell biology and food safety, the company said in a statement.
The CEO of Eat Just Inc, Josh Tetrick, is excited about the product launch in the Singapore market, saying in a statement, "We want Singapore to be the focus of our manufacturing globally". Eat Just is initially working with local manufacturer the Food Innovation and Resource Centre to make the cultured chicken.
The company touts its product as "safe, healthy and more sustainable". The SFA has allowed California-based food technology startup Eat Just to include its cell-based (also known as "cultured") chicken as an ingredient in chicken bites that will be part of a forthcoming small commercial launch for Eat Just's new brand GOOD Meat. The densely populated nation, which relies mostly on other countries for food, has deepened its focus on getting enough to eat for its 5.7 million people as the Covid-19 crisis exposes fragility in supply chains worldwide. Although it is said that only one restaurant will sell the product so far. "Ultimately, this doesn't become something until it becomes the cost of something that really matters, until we're below the cost of conventional chicken", he told CNBC. In the US, it's also the most popular - with consumption being higher than that of any other meat. Grocery stores regularly sell $5 whole rotisserie chickens, and some restaurants offer $1 chicken sandwiches.
No chickens were killed in order to create Eat Just's faux-chicken-nuggets.
The approval process for cultured meat products is moving slower in Europe and the U.S. Those tests showed the product met the same safety standards as traditional poultry meat and had "extremely low and significantly cleaner microbiological content than conventional chicken", Eat Just said.
The company is targeting operating profitability before the end of 2021, and hopes to go public soon after, Tetrick added.
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