Alpine reveals interim livery as part of F1 team rebrand
- by Grant Boone
- in Sports
- — Jan 15, 2021
Announced in 2012, the collaboration would soon be canned in 2014, with a falling out over the cars' styling and engineering leading parent company Renault to buy out Caterham's stake in the project, leaving Alpine to finish development on its own. The highest tier of open-cockpit motorsport also happens to put an emphasis on efficiency with hybrid V6 engines, but Alpine's product plan for road-going cars has switched from internal combustion to all-electric power.
Renault's cheeky little hatchback from the "70s and '80s is set to make a comeback with an electric twist as part of Renault's future strategy that seeks to offer the 'greenest" mix of vehicles in Europe by 2025. This is followed by a crossover-like vehicle "for us" and a sports auto "for the weekend".
Phil Popham, Lotus CEO, echoed Rossi's thoughts. Curiously, the other two cars also sport a similar arrangement, giving us a first look at the family face of the upcoming Alpine range. I know what you're thinking, and you're spot on. "The joint-services element of our agreement will additionally make our engineering expertise available to those wishing to engage our innovations", he added.
Lotus is trying its best to evolve into an electric performance brand, but in order to sell more than a few cars, its models can't all be $2.1-million supercars like the Evija pictured above.
Renault wants to be known as a technology-focused sports auto powerhouse.
Having incorporated Renault Sport Cars and Renault Sport Racing in 2020, Alpine takes responsibility for the firm's Formula 1, Le Mans and motorsport activities.
Groupe Renault CEO Luca de Meo revealed more details of the company's "Renaulution" strategic relaunch plan during a press conference held in Paris on Thursday morning. The two brands are therefore a ideal pair when it comes to squeezing together to make an electric runabout.
