The Lions tweeted a photo of the former New Orleans Saints tight ends coach signing his deal Wednesday, one day after the team formally introducing Brad Holmes as their general manager.
If it's true that players want to play for Campbell and coaches want to coach for him, this could be a big advantage for the team. It's been battered. It's been bruised.
"We bounce everything off each other and he has been better than advertised", Campbell said. You heard enough of that s--, excuse my language. "I knew this was something that I was - I felt like I was - born to do".
This city's been down and it found a way to come up.
What can we expect from Dan Campbell's Lions team?
"We're gonna kick you in the teeth, and when you punch us back, we're going to smile at you". We're going to stand up and then it's going to take two more shots to knock us down. "He's going to be one of those guys that before long, and it won't be long, will be a head coach in this league". "That's going to be the mentality".
The 44-year-old Campbell is the latest coach to try to change the conversation about the lowly Lions.
Almost three months ago, the Lions began searching for a general manger and coach after team owner Sheila Ford Hamp fired Bob Quinn and Matt Patricia.
A name tag outside the door of his new office now reads, "Dan Campbell, Head Coach/The Dude".
Campbell also told Twentyman he's excited to work with Holmes, who was the Rams director of college scouting before accepting the job in Detroit. "I'm talking about the team".
"Certainly there are pieces here I like".
It's this combination of things that sold Ford Hamp and Wood. "I'm willing to do whatever". And he said it with so much passion, you have to believe, at least the fans are ready to run through a wall for him. "I think the talent level is easy to see, but you really appreciate how his intangibles show on film, how urgent he plays, how competitive he is and the toughness that he shows". He has also served as the wide receivers coach for the Bills (2013) and assistant wide receivers coach for the Miami Dolphins (2011). "But, listen, that's in my core what I believe, man", Campbell said. And, you know, just kinda weird. "He's all about Dan, 'What can I do to help you?'"