Microsoft rolls back on Xbox Live Gold price hike after outcry

by Nick Cohen
in Industry
— Jan 25, 2021

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However, the company announced that it withdrew this price increase, which came after the reactions from the players.

When Microsoft announced Xbox Live Gold subscription prices were set to increase yesterday, the news was met with a lot of criticism and anger. Ever conscious of keeping the customer happy, the company has now backtracked and said that pricing will stay the same. Are you looking forward to being able to play free-to-play games without needing a subscription?

In addition, another announcement was made in this blog post. The announcement followed a public outrage by gamers out there that forced Microsoft to back off on its plan to increase subscription.

If the price hike was imposed officially the Xbox Live Gold subscription would then be priced higher than the rival PlayStation Plus service from Sony, which costs $60 (approximately Rs 4,320) for an annual subscription. Previously, players needed an Xbox Live Gold membership to play free-to-play games on multiplayer.

For new subscribers, or those of you using the shorter subscription terms, a one-month subscription is now $10.99, a three-month subscription is $29.99, and a six-month subscription is $59.99.

"We're turning this moment into an opportunity to bring Xbox Live more in line with how we see the player at the centre of their experience". The main takeaways here are that the pricing structure will not change, and free-to-play games will no longer require an Xbox Live Gold membership. "We are working hard to deliver this change as soon as possible in the coming months", the company wrote.

New and existing members will continue to pay the same fee for Xbox Live Gold. Microsoft's top gaming subscription service, Xbox Game Pass Ultimate includes Xbox Live Gold, access to cloud gaming for playing games on an Android phone or tablet, and the ability to play more than 100 games on your Xbox, phone or PC. That's compared with the $120 you would've had to shell out for two six-month Xbox Live Gold subscriptions under the now-canceled pricing changes.

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