With Apple gearing up to release a privacy tool meant to allow users to limit the data collected about them across apps and websites - a policy with which the company has specifically targeted Facebook - the social media giant announced Monday it'll be introducing a prompt of its own to, as the company claimed, "help people make a more informed decision" about its data-gobbling practices.
Also included in the iOS 14.5 developer version is the new App Tracking Transparency feature that asks users whether they want to opt-in so that they can be tracked by third-party apps and continue to receive tracked ads on their phone.
Apple and Facebook are on diametrically opposing sides of an ongoing debate about online privacy.
To install the iOS 14.5 and watchOS 7.4 developer betas, you first need to register as an iOS developer. These changes will prevent Facebook and other platforms from collecting data about Apple users for targeted advertising.
Facebook's counter-move, which the firm said it will start testing this week, is a prompt of its own that will appear before Apple's notification on users' screens. Without access to user data, advertisers will find it hard to target potential Apple users with personalized ads.
Apple declined to comment when contacted on Monday by The Straits Times. "It deserves reform", Cook said.
For example, a small neighbourhood cafe might periodically offer discount coupons to regular customers that it has identified via its app through, say, purchase history.
Notably, Facebook's message will appear before Apple's own notification, thereby allowing the social media company to set the tone of the conversation.