Instagram is disabling the ability to share (and reshare) posts from your feed to stories as part of a test to see how it changes engagement with the popular feature. "This is not something we're now testing on Instagram", the Facebook spokesperson said. Alessandro Paluzzi was the first to spot the new feature and his screenshots reveal a fairly simple UI that informs users about the new ability to scroll vertically to view Stories. Facebook-owned photo-sharing platform allows users to share their friends' feed on their story posts, this was used by any user to promote their friends' account and pages because compared to feed stories have a bigger reach to the Instagram audience.
This prototype offers an insight into Instagram's ideas and methods and how it is hoping to be a better rival for TikTok, which has gained unprecedented popularity among the young generation. The feature is being now tested in select countries at the moment, according to Social Media Today.
The new interface is a relatively minor change from the previous version, making it easier for users to browse stories from their laptop or desktop. The platform launched Reels previous year soon after TikTok was banned in India. Most of the Indian short video platforms followed the same vertical feed stories format similar to TikTok.
Does it annoy you when people re share a feed post of theirs to their story in order to let their followers know that they have posted a new picture and in return gain more likes?
Many people browse Instagram from their desktops while at work, as it might be prohibitive or too visual to take out their smartphone. The change was a transparent attempt to give Reels a boost after people were mostly just confused about the new format. In an official blog post Instagram said, "We also added protections to help prevent hackers from compromising your account and deleting posts you've shared". In contrast, TikTok's feed is vertical, so users swipe up to get to the next piece of content.