Japanese distribution and exhibition giant, Toho is hoping that the global craze for the Pokemon Go augmented reality game will boost the fortunes of its "Pokemon" movie franchise.
According to the unfortunately-named SurveyMonkey, the game that basically merges Google Maps with a scavenger hunt for animated characters with names like Muk, Sandshrew, and Snorlax already has almost 21 million daily active users. The report indicated that as of Tuesday, July 12, just under 21 million U.S. smartphone users have been actively playing the game on a daily basis.
Candy Crush Saga, one of the world's most popular mobile games had 20 million daily active users at its pick.
On a steady increase in users since its release, Pokemon GO is a path to possibly overtake popular apps like Snapchat and Maps on Apple devices.
In terms of monetising these users, Pokemon Go seems to also be incredibly successful. The service estimates about seven out of ten people who download it, return to play the next day.
The game that is evoking love for Pokemon all over again is said to have earned millions of dollars in its launch week itself. Nintendo owns a 32% stake in The Pokemon Company, the Tokyo-based company that manages Pokemon businesses worldwide and published Pokemon Go. If Pokemon Go can surpass this hurdle and retain the interest then the game has real potential to become a cult and revolutionalise the gaming industry.
Not all games that begin with this kind of hype stand the test of time. The question now is, "how long will the Pokemon GO trend last?" In fact, the game was launched in the United Kingdom earlier this week.