Traditional convenience retailers in Europe have found it hard to compete with discount supermarkets such as Lidl and Aldi. Luckily for American consumers, Lidl is finally coming to the U.S.
Meanwhile, Lidl had a facility, in Fredericksburg, Virginia, a prototype store, which it was using the space to test which details appealed to USA shoppers.
A big German discount grocery chain will begin opening its first US stores this summer, including locations in Virginia, ahead of schedule. It did not say which cities where the grocery stores will open.
"We are thrilled to introduce residents across the East Coast to a unique shopping experience", Brendan Proctor, president and CEO of Lidl U.S., said in the release. Within a year the firm plans to add another 80 across USA markets, RetailDive reports. "The company made a decision to go with a larger format because it thinks that it will need to offer a wider array of items to thrive in the US market", notes the Post.
The German grocery brand, which has low prices like fellow newcomer Aldi, will open shop less than half a mile from a vacant Kmart building and about a mile away from another grocery store, which could turn out to be a Publix.
The chain's USA headquarters is in Arlington, Virginia, and it's building warehouses in Cecil County, Maryland; Mebane, North Carolina; and Fredericksburg, Virginia.
But can Lidl take on Aldi?
South Carolina, North Carolina and Virginia will host the first stores.