The Chinese tech giant plans to open another 100 Mi Stores in other major cities within two years. Xiaomi has assured that Mi Homes will always has its products in stock, and in a rare chance the store can't fulfill an order, the customer will be offered an f-code.
While Xiaomi is yet to officially bring its products to USA, the OEM popularly known as the Apple of China has officially kick started sales of its phones in the Mexican Market.
The first Mi home store is located in Phoenix Market City Mall in Bengaluru. The concerns were addressed by Jain at the launch event when he stated that Mi Home would not be out of stock and if "by chance" that happened, customers would be given a code via which they would be guaranteed a buy online. Xiaomi will be showcasing its products, which include the Redmi and Mi range of smartphones, the Mi Air Purifier 2, along with other accessories at the store.
The company plans to open around 100 such "Mi Home" stores across India within the next couple of years and will be opening its next few stores in Mumbai, Delhi, Chennai and Hyderabad. Xiaomi's first Mi Home store in India, which is located in Bengaluru, will be open for the public from May 20 and will be a one stop shop for anything and everything that the Chinese company sells in India.
With this, Xiaomi is now eying the retail market as well.
Speaking at the launch, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said, "We are extremely excited to announce the first ever Mi Home in India, marking yet another important milestone in Xiaomi's India journey".
By Experience Zone, the company means that it will also show the customers, products which are not sold in India.
The company claims to be among the top 5 e-commerce retailers in India, and is targeting $2 billion in sales in India. We are about to launch our 1st Mi Home in India.
The Mi Home store will work in tandem with Xiaomi's Mi.com/in online store ensuring that potential buyers actually get their hands on its devices. "We are using the lessons learnt from operating a very successful and lean online channel to offline retail via our Mi Home stores". DTR model removes several layers within the offline distribution channel, resulting in better price parity between the products sold online and offline. As per the company, there are more than 500 such fix shops across India.