Verizon, along with AT&T, had abandoned unlimited mobile data plans until T-Mobile came along and introduced its own unlimited service that began to eat up market share.
Go Unlimited: $75/month. Video capped to 480p on smartphones, 720p on tablets. Video capped to 480p on smartphones, 720p on tablets.
Beyond Unlimited: Video capped to 720p on smartphones, 1080p on tablets. The company says,"Moving forward, HD video on all legacy plans will also match Beyond Unlimited's HD quality". Mobile hotspot receives 10GB of high speed data or 15GB with a two year contract. After Wednesday Aug. 23, whatever plan you're now paying for will drop 1080p access and also match the "Beyond Unlimited" HD quality - 720p on a phone.
But in the same way that "Basic Economy" fares now exist basically to drive up the costs of air travel, Verizon's new "Unlimited" plans are likely to drive up the cost of your wireless bill. If not, you'll pay $5 more a month. The issue first came to light on a Reddit thread in which a user said he was getting capped at 10-12Mbps on Fast.com, the speed test website Netflix launched a year ago, while tests on Ookla's Speedtest app produced results up to three times faster.
While Verizon's "unlimited" plans don't have overage fees for using too much data, customers who use more than 22GB a month may have their speeds reduced below other customers in areas with network congestion.
Verizon announced today that its unlimited plans are changing this week.
That changes beginning on Wednesday, both for existing customers and new ones. "More than 96% of customers have not used 4K video", a representative for the company told the site. If everyone is streaming video over the network while waiting at the airport, for example, that's going to put the crunch on the network. The plan also offers 15 GB of high-speed mobile hotspot data, and retains the free calls, texts, and data in Mexico and Canada. Verizon's director of corporate communications, Kelly Crummey, said that "Eight times in a row RootMetrics has declared Verizon the "undisputed leader" for overall network coverage and reliability". At the time, Verizon stated, "We've been doing network testing over the past few days to optimize the performance of video applications on our network.The test was across the board, and did not target any individual applications". Do you really need eye-popping video on a mobile device?
Current net neutrality rules clearly state that providers may employ reasonable network management practices to ensure that their networks and services run efficiently and work well for their customers.