Polestar has unveiled its first vehicle as a standalone brand. The company plans to build up to 500 units a year of the Polestar 1, a target set to be reached in 2020 at the earliest. Thus, the new vehicle from Polestar 1 will begin to realize that promise.
Polestar started out as a performance brand that tuned Volvo cars. "All future cars from Polestar will feature a fully electric drivetrain, delivering on our brand vision of being the new standalone electric performance brand".
All future cars from Polestar will have a fully electric powertrain.
The Polestar 1 is, uniquely enough, the first model scheduled for production in mid-2019.
Revealed this week was the hybrid Polestar 1, a four-seater grand tourer which generates 447kW (600 horsepower) and has a range of 150km on pure electric power alone. The Polestar 1 is the ideal example of this collaboration, with around half of the components coming from Volvo, including the SPA architecture, and the rest being entirely new and bespoke technology created by Polestar engineers. In addition, Polestar owners will have the option to rent other Volvo Cars vehicles. It has developed a carbon fiber body, which Volvo says cuts some 507 lb (230 kg) of total weight while boosting torsional stiffness by 45 percent and lowering center of gravity. This supports the driver with precise acceleration on each wheel to keep the maximum road grip and maintain speed while cornering.
Polestar official websitePromotional picture for Volvo's Polestar 1. Now under construction, the facility is due for completion in mid-2018. It's available for pre-order now and slated to "roll off the production line in mid-2019", Volvo said. Both will be battery electric vehicles (BEVs).
Also in Polestar's near-term plans are the mid-size battery electric Polestar 2, which will be positioned to compete with the Tesla Model 3.
Ordering and configuring your new Polestar will be dealt online but the company will also open a network of so-called "Polestar Spaces" around the world, which will be standalone facilities and not within the existing Volvo showrooms.
This is where future Polestar customers can interact with products and the brand. However, as the developers say, the new auto is only half consists of parts of old Volvo models. Polestar will also move away from today's traditional ownership model.
The flat rate subscription means that having a Polestar vehicle becomes a hassle free experience for the customer. Phone-As-Key technology will allow the owner to share a virtual key with a third party, and also provide access to other on-demand features.