In July, Tesla CEO Elon Musk delivered a Model 3 from the company's Fremont, California, factory directly to a customer's home and indicated the company would continue to deliver vehicles in that way.
In a Twitter post from the company's chief executive, Elon Musk, it was found out that Tesla is now undergoing an extreme shortage of trailers especially-designed to transport the electric cars. Musk also said that Tesla would build and deliver twice as many cars as it did in the second quarter. Earlier this month, Musk acknowledged that the company was facing more logistical problems now than production delays.
As Q3 is winding down, Musk is hoping that Tesla Direct will encourage consumers to purchase Model 3s as soon as possible in order to take advantage of the convenient delivery option.
The delivery program, which is reportedly called "Tesla Direct", comes near the end of a quarter in which Musk has said the company will produce and deliver over double the number of vehicles it did in the second quarter, when it set a company record for quarterly production and deliveries (it made 53,339 vehicles and delivered 40,740). This comes after the intense pressure being placed on Musk to prove that the company can deliver its promises. As usually the case with Tesla, they chose to think of an answer in-house: "they are building their own auto bearers", Electrek gave an account on Monday. Customers in Los Angeles are receiving emails offering to deliver cars directly to their homes and offices for free. Tesla will report third-quarter production and delivery figures in early October.