Apple has finally realised that Apple TV+ originals aren't enough.
Apple has yet to buy the rights to any major TV or film franchises, according to the report, but the move does seem to be an admission of sorts that a boutique streaming service with an exceedingly small library - even one with colossal stars both behind and in front of the camera - won't excel in this industry.
And while Apple TV+ is cheaper than most streaming services in other countries, in India (at Rs. 99 a month), it costs more than Disney+ Hotstar VIP (Rs. 399 a year), which offers local originals, live sports, cable TV programmes, and local-language versions of Hollywood movies; and Prime Video (Rs. 999 a year), which has a strong mix of licensed TV shows and movies, from studios such as Sony Pictures and Warner Bros.
Apple TV Plus launched in November of past year and represented a major step in the company's growing services ambitions.
Apple TV+ had initially launched with the focus just on original content.
Apple TV Plus wants to build a library. Disney Plus managed to make such a big splash out of the gate because it arrived with a big archive of movies that its audience already liked. This new move by Apple may prove quite successful into bringing people over, especially those with nostalgia or plain interest in older Hollywood productions, who don't find interest in the original content available on the platform. They include Defending Jacob, a family/crime drama starring Chris Evans, parental comedy Trying with Rafe Spall and a reboot of Steven Spielberg's Amazing Stories anthology show.
Still, older shows would give subscribers an excuse to use the service more regularly. Classic TV series can be like comfort food you enjoy over and over again, which is why so many big hitters from the past few decades fetch enormous licensing fees.
This is also the first time Hanks will release a headlining film straight to digital.