In the past it has rebutted complaints from Spotify and Epic Games by saying they want to reap the benefits of the App Store's ecosystem without contributing financially.
"Apple's IAP forces consumers to pay higher prices by inserting Apple between app developers and their users, leading to customer confusion and dissatisfaction that has far-reaching implications for our businesses".
Apple and Google both take a 30% cut from in-app revenue purchases, which has always been a sore spot with developers. Match, which runs Tinder and other popular dating apps, took aim at Apple's in-app payment system, known as IAP.
The coalition is aimed at taking on Apple over its App Store policies, which member developers claim are anti-competitive.
"As enforcers, regulators, and legislators around the world investigate Apple for its anti-competitive behavior, The Coalition for App Fairness will be the voice of app and game developers in the effort to protect consumer choice and create a level playing field for all", Spotify Head of Global Affairs and Chief Legal Officer Horacio Gutierrez says in a prepared statement. The company shared a study earlier this year that showed most other online software stores use a similar 30% fee structure. There is a path forward that respects the role that platforms and app stores play while ensuring fairness and promoting innovation and consumer choice.
Of course, much of Apple's success in the app economy can be attributed to its tight controls over how apps are created, designed, reviewed and distributed.
The app tax has been one of the major issues over which many other companies have been fighting with Apple. Spotify is also in an antitrust battle against Apple in Europe. Apple app developers also have to abide by guidelines that control how their app should look and feel, what sort of content is allowed and how those apps should behave. The Fortnite maker purposefully violated Apple's App Store policies in protest against its 30% commission, and even made a callback to a 1984 Apple commercial in protest.
What's Next: Apple and Epic Games are now in an antitrust case battle with the US federal court.
It's worth noting that in May 2019, the U.S. Supreme Court ruled that iPhone owners can sue Apple for monopolistic practices. There's now a temporary restraining order preventing Apple from booting Epic's Unreal Engine from the App Store, which Apple is still seeking the right to do.