On Twitch, if a streamer is playing a game in the Luna library, viewers will be able to click a link and start playing it via Luna themselves, as long as they're a paid member of Amazon's cloud gaming service.
(Pocket-lint) - Amazon has put paid to the idea that the gaming streaming market is settled by debuting Luna, its new streaming service, and it looks like it'll be meant to compete with the likes of Xboxs Game Pass and Google Stadia.
"Amazon streaming service is a good idea with a tough business model", Wedbush analyst Michael Pachter said in a tweet.
Subscribers will have the option to pay more for additional channels, each of which will support curated or publisher-specific games.
A look at Amazon's UI for the upcoming Luna service. Interestingly Luna+ will let you stream at 1080p to two devices at once, while Ubisoft's channel will only allow one stream at a time.
You'll be able to play Luna with a mouse and keyboard or a regular Bluetooth controller - such as the Xbox or PlayStation controllers - but Amazon is also offering a special Luna controller. The Alex-enabled Luna controller is priced at $49.99 during the early access period. According to Amazon, this is "the first of multiple Luna game channels in development, where customers can play games from their favorite publishers and genres".
There's also Twitch integration in Luna - after all, we are talking about Amazon here.
Nintendo's smash hit Animal Crossing: New Horizon, which has sold over 22 million copies since its release in March, is proof that consumers are looking for interesting games and are willing to purchase expensive consoles to play them.
With this entrance, now Google, Microsoft and Amazon are each competing to define a new gaming platform.
"Streaming games via the Internet is disrupting the games market, echoing how video-streaming disrupted the movie and television markets", Newzoo noted, adding that COVID-19 could boost consumer interest in cloud gaming as more people stay at home. It isn't clear if the controller with work with iOS or iPadOS at this time.
Whitten said the new gaming brand will continue to work with Apple on finding a way to have a native launch as they're now "evaluating what their policies are".
"They are going to be on a learning path".
Also, to avoid Apple's strict rules and avoid Epic Games' fate, Luna is launching as a web app on iOS.
"The goal is to grab and then hold an audience of gamers", Enderle said.