Google plans to push harder for developers to give the company a cut of in-app purchases through its Play app store, according to people with knowledge of the move. The group cites three main issues that should be addressed for app fairness on Apple devices. Google is emphasizing that developers must use its app store's in-app purchase system and subscription services. But the game maker isn't the only company dissatisfied with Apple and Google taking a 30-percent cut of sales, insisting that all revenue generated from apps in their stores is subject to this "app tax", and holding other allegedly anti-competitive policies.
Every developer should always have access to app stores as long as its app meets fair, objective and nondiscriminatory standards for security, privacy, quality, content, and digital safety.
Apple has been in a mounting war with various developers over the commission it takes on in-app purchases.
When Google's updated guidelines are implemented, developers who now do not meet the requirements will have time to update their applications.
Tile is embattled in an antitrust suit against Apple in both the USA and Europe, claiming that Apple's anti-competitive practices give different levels of iOS access to Tile and Apple's own rumoured-but-unreleased competing tracker product, AirTags, which is expected to be part of Apple's Find My app. Epic Games tried to circumvent the App Store and Play Store policies by asking Fortnite players to buy in-game content from Epic directly, that too at discounted rates.
Mike Sax, founder of The App Association, a group sponsored by Apple, said in statement that the new coalition's "big brands do not speak for the thousands of app makers that are the foundation of the app economy". These issues include Apple's control over the operating system, "carefully curated anti-competitive policies", and the app tax.
In the past it has rebutted complaints from Spotify and Epic Games by saying they want to reap the benefits of the App Store's ecosystem without contributing financially.
The spokesperson added that the 30% commission doesn't apply to ticketing for real-world events, only those that are held within App Store apps in a virtual fashion. If you'd like to use the Google Play Store though, you should follow its rules. Epic launched lawsuits against both companies for these actions.
"If Apple chooses to compete with developers on its platform, it should do so according to the same rules", said Tile VP and General Counsel Kirsten Daru said in CAF's press release. Not all the companies fighting Apple are necessarily in it to save the little guy, however.