Google will halt election advertising after the polls officially close for the USA presidential election, the company said on Friday.
Google said it was applying its "sensitive event policy" to the post-election period.
Google will temporarily prohibit all advertisers from running ads on its platforms that relate to the United States election following Election Day, the company told advertisers in an email Friday. "This is a temporary measure, and we'll notify advertisers when this policy is lifted".
Online powerhouses have been working overtime ahead of the 2020 election with the goal of avoiding the 2016 campaign fiasco.
Other major IT firms are taking similar steps. The policy, which is created to block all ads related to the election, also applies to YouTube, the biggest online video service.
In the same email, Google says it will likewise ban ads that target people using election-related terms, including the names of specific candidates.
Google has activated its sensitive event policy amid the coronavirus and also during the Belerus presidential election that was held last month.
Facebook announced earlier this week that it also would suspend political ads following the election to prevent premature declarations of a victor.
Tech platforms are rushing to rewrite policies to ensure that campaign ads do not mislead voters. It also plans to ban political ads in the week before November 3.
The sweeping set of actions - the biggest the company has announced to date - comes amid what is expected to be a contentious election between President Donald Trump and Democratic candidate Joe Biden.